IoT & Smart Technology consultancy
Expertise in IoT (Internet-of-Things) technology,
smart lighting and smart building technologies (Prop-tech)
We provide consultancy/advisory services for lighting and smart building technology providers
who wish to evaluate or enhance their wireless/IoT product design and technology needs
We can support you with:
Researching and addressing specific technology questions
Assessing existing IoT technologies, their system components and emerging trends
Evaluating and designing user experience and applications
Enhancing and developing innovative feature sets and user stories/user cases
Developing the product road map and IoT strategy
Developing go-to-market strategy incorporating the competitive landscape
Developing presentations, pitch decks and product specifications
Guiding on potential partnership opportunities and channel challenges
Managing product launches, project teams and related budgets
Understanding industry trends and conducting digital transformation
Content development for publications and speaking engagements as visionary thought leader
The IoT Adoption Challenge: IoT and connected lighting have been a big buzz phrase in the last few years. Although that is clearly the future, there is still a lot of trepidation in the market that prevents their widespread adoption and implementation. IoT is typically designed and developed by technicians such as engineers or software developers and lacks the intuitive 'human experience' aspect which is necessary to drive adoption. To make IoT successful and accelerate adoption, it is critical to bridge the technical side with the design aspects. The focus needs to be on helping end-users overcome complex technical requirements, resulting in an intuitive, easy-to-use experience. This requires an understanding of the end-user’s specific design applications and implementation needs as well as the technical software and hardware aspects.
My Background: I am an award-winning designer and architect with over 20 years experience and developed the ground breaking IoT smart lighting platform LumiFi. As a recognized IoT technology expert and thought-leader, I offer a unique skill set and perspective. My expertise includes product management, UX/UI design, and lighting. I have a different view than a 'siloed' specialist with a narrow vision and skill set constrained by limited scope and responsibilities. I strive to create novel solutions and experiences and my unique skills allow me to bridge the various components from a fresh perspective.
I have been in the field, pitched to clients and have worked through challenging technical assignments not only from an engineering or IT side, but also managing software product development teams and client relationships.
SELECTED expert speaker & panelist recognition:
March 29, 2021: Smart Buildings Academy: Podcast – Interview with Beatrice Witzgall on Smart Lighting Use Cases
November 17, 2020: Connected Virtual Tech Event - Panel Speaker on “Leveraging IoT to streamline operations & deliver a better occupant experience”
April 2019: DLC Stakeholder Meeting, St. Louis - Panel Speaker on “Lighting in the Smart Building”
November 14, 2018: The Alley NYC / Stacklist - Panel Speaker on "Building a Startup Engineering Team"
February 14-15, 2018: Lightspace at Strategies in Light - Speaker
October 25th, 2017: Electric Expo 2017 - Speaker on "IoT and Wireless Lighting Controls"
June 22, 2017: Lightovation at Dallas Market Center - Speaker on "Lighting's Role in the Internet of Things"
April 11, 2017: IES Charlotte, NC - Speaker on "The Future of Lighting Controls"
March 29, 2017: LEDucation Presentation and Speaker on "IoT Lighting Control Development, Deployment and Scalability"
October 24, 2016: Annual IES Conference on Smart Lighting: "Internet of Things: Mobile's Role in Lighting"
November 17, 2015: LED Specifier Summit in Chicago: Speaker on "Internet of Things: Mobile’s Role in Smart Lighting"
March 6, 2015 - LEDucation: Presentation and Speaker about "The Role And Disruptive Impact Of Wireless Lighting Controls"
September 2, 2014: TEP Conference (Transatlantic Entrepreneur Partnership), NYC - Panel Speaker on "The IoT - Hardware is hard"